“What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect upon the launch of a lifesaving treatment, past the data centre and muse upon millions of connected people.”.
There are proven approaches to doing this, the problem seems to be the adoption of these approaches.. Our first attempt at the Grand Hotel of Value, was in fact more of a reception.Key client organisations in the pharmaceutical industry came together under the umbrella of Accelerate Pharma to be part of the thinking to address the opportunities.. With a great location, opposite the Watson Crick Institute, a light and vista filled room, with good food and an open and relaxed agenda and pace, this approach to cross-company, cross-sector collaboration was started..
If you want to know how it went, read my next blog, which will share the learning and suggest paths forward..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.Data centres have ever-growing server demands, requiring innovative cooling solutions.
Liquid-cooled racks, a rising trend, introduce new possibilities for heat rejection systems.
Our data centre clients prioritise cost reduction, faster construction timelines and environmental responsibility.Collaborative teams question the value drivers as they go along and they even question the problem statement.
Sometimes problem statements can be rewritten – part way through a project, answers might be found but the team may determine they are insufficient, and perhaps the very question they are answering needs reframing.Everything has to be fluid.
This approach means that the architect or engineer does not simply design or build a structure; they become part of the business, seeking to solve a problem or open up new ways of working..In one instance, Bryden Wood were asked to design a factory.